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benefits of website for business

why businesses need a website ?website design color?why website design company? 

why businesses need a website ?
benefits of website
benefits of website design
benefits of website for business
why businesses need a website
website design color?
website design color combination
website color schemes
website color shades
why website design company?
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why you need a professional website

Reasons Why Any Businesses Need A Website

why businesses need a website ?

 Percentage of Businesses that have a website has increased in one year. In 2016 there were almost 50 % of Businesses that didn’t have a website. The new research shows the percentage is improving.
In 2017 only 29 % of Businesses didn’t have a website. But the alarming thing is that they don’t use it to market themselves.
The information is for the USA, but I think that the results are similar for rest of the World or more likely worse and there are likely around 40 % of Businesses without an online presence.
If you don’t have it, you are losing revenue and reputation. You should understand, that for now you can have enough revenue and clients, but when the younger people will start to be more in the market you will be losing out.
Let this sink in 81 % of people are doing research on the desired product before they buy (Hubspot Marketing Stats). So, this should be a bit of a waking call and you should be leaning toward the yes answer.

1. Your Business is Never Closed

Yeah, what do you mean never closed? I want to be with my family. Of course, that is the point. The website is there 24/7. It sells and promotes your services and products all the time.

While you don’t want to spend all day in your office and work until 3 or 4 AM. Many people are doing research about their next buy at that time. Why wouldn’t you want to be one of the options?

This brings us to the next one.

2. A website is a Tool That Sells Your Products and Services

A website can act as a catalog or a brochure for your services and products. If something changes, like prices or packages for your services, you just change it.

You don’t need to wait for your printed materials to arrive, which you have then sent out to your potential clients (print is still a good addition).

3. You Can Target A Bigger Market

Your local market will be wider, you will be in front of potential clients that weren’t in touch with your brand before. No matter if you sell products or services.

If you decide to have an eCommerce store that you can sell right on the spot and the store is up at any time.

4. Your Business Can Now Do Business Globally

t’s not just as said above, that you can now reach a bigger market. It also means that your Business can now offer products and services globally.

In today’s World, there are almost no limits. You can reach markets and clients that you wouldn’t imagine before. This is the reason you and your Company needs a website. It is your ticket to a whole new level.

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  1. Less Expensive - Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.
  2. Advertising - A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO. This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.
  3. Satisfaction - Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.
  4. Increase Customers -Most businesses have local popularity, but what about potential customers outside their city? A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.
  5. Accessibility -Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website. An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services.
  6. Access to Info-Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.
  7. Fresh-Smart business owners create a blog page for their company. Having a blog to post fresh content will keep your website attractive and fresh.
  8. Links -Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable.
  9. Better Relationship -Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.
  10. Increase Sales -If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.
  11. Opportunity -A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.
  12. Long Term Clients -What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.

benefits of website

5. Your Potential Clients Are Online

That’s right. People are online, and that doesn’t mean that only younger generation is using the internet. Almost ¾ of the Earth’s population has access to the internet.

It doesn’t matter if your Business is big or you run a small family business. You should be online, presenting yourself as one of the providers of products or services.

6. Your Clients Expect You to Be Online

There was an interesting research done in 2016 by Brightlocal, that shows, that clients do expect Businesses to have a website.

80% of participants in the age between 18 – 54 say, that they are more likely to contact a business if the business has a website.
You could be missing a chunk of clients that are looking for your product or services and they can’t find you.

7. Get New Clients For Your Business

As you can see by now. People are searching for new information online. So they tend to search for solutions to their problem more and more.
With a well-designed website, you can position your company as someone who can provide them with a solution.
This can mean a lot when your potential clients and customer are deciding where they want to buy their next product or service.

8. You Can Educate Your Clients About Your Brand, Products, and Services

This means that you control what you are saying. You are in charge of your publishing. And what better place can you write about your brand, products, and services than on your own website.
Don’t get me wrong, I don’t mean that you should brag in your posts.

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benefits of website for business

9. Showcase Your Work or What Was Accomplished With Your Product or Service

The website presents a great opportunity for you and your business to show what you have already done.

Not only what you have done, but how you or your product helped other people and businesses to solve their problem.

10. Your Website Can Provide Social Proof

Of course, you probably have some type of social proof, like the Facebook page or Twitter account. Not to mention Yelp, Foursquare, and Google Reviews.

All this is great, but if people are already looking for you on the internet, it would be great if they can find your website. This is where you can include your happy client’s testimonials.

11. Your Business Website is The Center of Your Marketing

Whatever you want to do in business today, the first place where it should go live is your website. The first marketing step is having a business website.
This means before you have your brochures, business cards, and flyers printed. All the information, that can be useful and helpful to your clients should be live on your website.

12. A Website Builds Your Business Credibility and Legitimacy

Your business can gain instant credibility. Also, if you connect this to the above reason. You are providing your clients with extra information available on your site.
This isn’t only the information on your Company business info, but also other marketing related information. As well as proving yourself as a trustworthy business.

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why businesses need a website

13. You Can Improve Your Customer Support

That’s right. You can improve how you help your clients. You can have an online chat, so clients that are on your website can talk to you immediately.

This can also help answer questions from potential clients and can save you time and money.

14. You Will Save Time

Whatever your business is selling, services or products. Your website can answer many questions from your customers.

This can take much time in your busy schedule. Answering questions on your phone or email (of course there will still be emails) this takes time.

15. It Can Save You Money

Your website can save you money on printing marketing material. Everything that you would print can now be provided on your website.
And I mean everything.
Do you want to offer discount coupons? No problem, you can offer a discount on your website as a pdf. And get a new subscriber in the process.

16. A Website Can Help You With Your Business Goals

As your business website can’t work without the content that will educate and inform your visitors. The content will also help you rank better. it must have quality and value. But while you are writing your content, you’ll find out that, there are many things that can be done better or different.

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benefits of website for business

17. Compete With The Big Guys

Okay, you may be thinking, but I can’t compete with them. They have an unlimited amount of resources.

Well, they may have big resources. But people don’t always look at that, and with a well-designed website, that has the right strategy behind it, you can and will mix with the big guys.

18. Business Email (info@website.com)

I know, that this can be done with other methods, but it’s usually related to having a website.

You usually buy a domain when you plan to have a website.
This is an important aspect of the business, that many people neglect. The reason is they don’t believe this playing any role when doing business.

19. A Website Gives You Another Way To Collect Data About Visitors And Generate New Leads

Okay, now you may think to yourself, why would I do that. It sounds scary. I assure you, that you don’t need to worry.
It’s usually about, what pages are your visitors visiting. What country are they from. 

20. Your Website Helps You Fulfill Your Brand Promise

The thing is, many business owners and directors forget, that a website is the extension of your business.

This means you can develop a unique experience for your clients when they interact or do business with you.

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why businesses need a website

21. The Benefits of Webrooming For Your Business

This is a phenomenon that has occurred in the days of the modern web, where customers research a product online and then buy it in your physical store.

If you have a website, which provides useful information about a product, that you are selling in your physical store, you can take advantage of this phenomenon.

22. Online Store Sales Are Growing

A report from eMarketer is revealing that the expenditure in eCommerce is growing and it will continue to grow.

The percentage of eCommerce retail sales in the overall retail sales is increasing yearly. More and more people are buying online because is cheaper and more convenient.

23. Create A Knowledge Base And Resource Center For Your Staff

Until this point, we have been focused on your customers. But the thing is, you can provide help to your staff too.

This is also important these days.
You can create a site on sub-domain, not visible to anyone else but your staff.

24. Test Your New Ideas With Ease

If you decide your site will not be a static one, and you have and CMS attached to it. Or if I put it more like this, your business website is developed with CMS, you can have new ideas published in seconds.
This means you can test new ideas and visitors can tell you right away if your message on the campaign is working or not

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website color schemes


website design color combination

website color schemes

website color shades

1.Bright Accent Colors

Shades of blue and violet are combined with some eye-popping red and orange accents in this combination. Notice how the contrast between the vivid blue background and red-orange accents immediately draws the eyes to just the right places, from the top of the page down to video at the bottom.

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2.Natural and Earthy

Feelings of being surrounded by a comforting blue sky and a nurturing scene of the outdoors are immediately evoked by this very "down-to-earth" color scheme. Ideal for designs related to nature and sustainability, this pleasant color combination may come in handy for projects that emphasize environmental consciousness.

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3.Cool and Fresh

A dark imperial blue and emerald green come together in this scheme to create a clean and refreshing palette. Reminiscent of the ocean or any water-related setting, this combination is ideal for designs intended to convey a calm and reliable image.

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4.Vermillion and Rusian Green

A common technique used by modern sites, this page creates an appealing contrast by combining a black background with bold accent colors. In this case, variations of red, such as vermillion and auburn, are complemented by a unique Russian green.

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5.Stylish and Sophisticated

This elegant color scheme brings together dark muted tones to create a clean and sophisticated look. Its shades of gray and blue are ideal for more conservative designs.

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6.Purple Tints and Tones

Shades of dark reddish brown combine with deep Tuscan red and old lavender to create a unique palette that draws you in with its warmth and depth. This scheme is ideal for elegant pieces looking for a dash of energy and richness.

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7.Deep Purples and Blues

Intro with background image, color overlay and a picture at the bottom. Mobirise helps you cut down development time by providing you with a flexible website editor with a drag and drop interface.

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8.Contemporary and Bold

An appealing combination of pinks, reds, blacks and grays, this modern-looking palette evokes sensations of luxury, sophistication and minimalism.

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9.Lively and Inviting

This beautiful combination of candy pink, green-yellow, lavender gray and pastel brown is ideal for designs looking to project a vibrant and inviting image.

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 10.Striking and Simple

It's hard to look away when faced with a minimalist yet striking design such as this. The dark smoky black background coupled with a striking electric blue make this a winning color scheme, useful for a variety of projects.

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11.Red and Lively

Using the red Polish flag as a basis for its color scheme, this attractive website combines a dark scarlet red with dark pink over a light gray background. Its lively and creative and, at the same time, refined in its use of a minimalist color scheme with different shades of the same hue.

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12.Elegant Yet Approachable

This unique blend of skin tones and more elegant colors such as dark imperial blue and ruby makes this the ideal color scheme for designs with nuanced messages. Reserved yet approachable; sophisticated yet fun: These are the kinds of gray-area messages that are effectively sent with this eye-pleasing combination.

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13.Sleek and Futuristic

This eye-catching blend of blue sapphire, gunmetal gray and platinum on the one hand and peach-orange and tan on the other make for a modern and sleek color scheme. Used here to project a futuristic image, the cool, metallic colors are effectively tempered by more human, earthy tones.

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14.Innovative and Audacious

This in-your-face combination of Portland Orange, vivid yellow and jade on a dark gray, almost black background screams for your attention. Daring and full of energy, this color combination is perfect if you're going for a contemporary and audacious look.

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 15.Texturized and Dynamic

Dark sienna, charcoal and a burst of pale red violet make this color scheme a must-have for those looking for an elegant, futuristic yet dynamic look and feel. This color combination is versatile enough it can be used in projects ranging from modern-looking corporate reports to magazines and editorial content in general.

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16.Vivid and Sharp

Dark cerise, royal purple and dark slate blue are blended in this beautiful and engaging site. The deep cerise acts as an accent color over the dark purple background, leading the viewers' eyes to the navigation menu as soon as they arrive on the site.

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17.Corporate and Traditional

If you're looking for a more muted and corporate look, this color scheme brings together shades of green, blue and brown that convey both professionalism and reliability. Phthalo Green, dark slate gray and pewter blue are just some of the colors used.

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18.Blue and Refreshing

A range of blues, from a bright lapis lazuli blue to aqua blue, make this a reserved yet beautiful color scheme. It can be used in a variety of different visuals, from muted corporate projects to design-related ones, as in this case.

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19.Clean and Modern

A beautiful myrtle green and keppel come together here with azureish white and plain white in a simple but effective combination.

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20.Gorgeous Contrast

This sleek and ultra-modern site boasts an elegant and eye-catching combination with effective contrast. The bright yellow-green combines well with the black and gray in the background.

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21.Effective Accent Colors

This is another example of a site that effectively uses a bright accent color to delineate a path for the viewers' eyes. In this case, the bright yellow draws the eye first to the title, then the path up the mountain and finally to the call-to-action buttons at the bottom of the page.

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 22.Modernity in Full Bloom

This combination of ocean green, aquamarine and sea green perfectly communicates the concept of modernity and at the same time, life and fertility, which is totally in sync with some of the words in the site's central message: digital, nurture and bloom.

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23.Unique Combination

This unlikely blend of a range of dark pinks with a blues makes this a unique and engaging combination that can be used for a range of projects in different fields.

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24.Striking Citrus Colors

This fresh and citrusy blend of light greenish-yellows, lime green and black is a favorite among brands related to high-adrenaline sports and energy drinks.

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25.Vivid Blues and Orange

The bright turquoise background and orange call-to-action button on this site may be a bit loud for some visitors, but the combination definitely conveys high-energy emotions, which go along with the image in the background.

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26.Rose Red and Blueberry

This range of pinks and reds with a bright blue call-to-action button creates plenty of visual interest and draws attention to itself immediately.

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27.Audacious and Unique

This bold and unique combination of royal blue and gold, with vivid cyan highlights, captures the eye. Its unexpected and somewhat out-of-the-box thinking help make this website a winner.

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28.Corporate and Serious

Oxford blue with a few bright blue and red highlights make this a very traditional and corporate site. Blue and green, which convey professionalism and stability, are commonly used colors for corporate reports.

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Why Regular Website Maintenance Is Important For Your Business ?

Novelty and consistency in experience engage your customers online. Website Maintenance Services ensure that new content and seamless browsing experience continues on your website. Timely website maintenance is critical for your business growth. After all, if customers don’t find value on your website or find it difficult to gain access to our offerings, you will lose sales and the whole purpose of building a website becomes pointless.
Some of the key benefits of regular website maintenance are:
• Fresh content
Imagine going to a shop and finding the same flavour of ice cream every time. You will eventually lose interest in going to that shop and would definitely want to check out the next shop which offers more flavours along with the flavour served in the first shop. Similarly, you need to give something new in your website by adding new articles, videos, slideshows or other forms of content as relevant to your business.
Another example of newness in content is of a newspaper. If you serve the same news to your website visitors again and again, they won’t feel the need to visit your website again. At regular time intervals as apt for your business, update your website about your events, happenings in your industry, upgrades of your products and more. With web maintenance experts taking care of your content management, you can add in content in a timely manner on your site. Consistent site traffic from customers will translate to more business for your organization.
• Technical updates
You have built a WordPress website but what about maintenance? WordPress website maintenance services take care of WordPress version updates, plugin upgrades and other technical issues by ensuring smooth functioning of your websites. Online businesses that sell products cannot afford a downtime due to technical glitches mainly during peak hours on their website. Technical upkeep is essential even for service sites where real-time services such as customer support and auctions take place.
• Better search rankings
Many SEO experts believe that search engines rankings of your website can be improved with consistent fresh content. According to the experts, Google’s crawlers give importance to those websites that provide relevant and updated content. Also, regular website maintenance takes care of broken links and error pages so that search engines can crawl the website as per the sitemap effectively.
• Customer Experience
According to a report by Walker, by the year 2020 customer experience will be overtaking product and price as the critical differentiator for branding. Faster websites, user-friendly web navigation and customized content are essential for enhanced customer experience.
• Save cost and effort
Maintaining the website is not just about adding new content or occasional upgrades. Sometimes, people are under the pretext that website maintenance can be done on their own without much effort. Hiring a dedicated Web specialist in-house isn’t a viable option for small and mid-sized businesses. And without technical expertise, if people try to perform IT functions, they may end up creating issues that will affect the website operations and the whole thing may turn out to be a more costly affair.
Website maintenance charges a monthly or annual fee to take care of website maintenance areas such as website updates, backups, malware removal, content management and more. These service providers have scheduled backups and server performance check-ups to ensure that your website is up and running all the time. Periodic reports of maintenance sent by web maintenances companies to their clients keeps the clients well-informed about the maintenance work performed on their website.
Experienced WordPress website maintenance expert can help you to reach your desired web traffic without the technical glitches that impact user experience.
For website maintenance services, get in touch with PavanInc7.



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